I’d improve your sales skills by starting with one principle: relationships before transactions. In my experience across business development and commercial growth, the strongest sales outcomes come when you ask well, listen closely, and understand the other side’s real priorities before you pitch.

From there, sharpen two muscles: how clearly you articulate value, and how well you manage risk for the buyer. Good selling is not pressure; it’s helping someone feel confident the outcome is practical, fair, and worth acting on.